As our world becomes more and more automated, authentic, “discovering-with-our-hands” experiences become increasingly critical in keeping it real.We continually search for beautiful, no tech inspirations designed to help us stay rooted in the human experience. (From origami and chalkboard art, to returning to the joy of the kitchen.) Things that are made by hand are often the most imaginative.
PLAIN VS. RESTRAIN
We are inspired by the workings of a product or package, the raw beauty in how something functions, how something is made. Simple in form, thoughtful in its design, we are inspired by things that are simply and singularly purposeful.
As more and more people migrate to cities (an estimated 70% by 2050) the question of limited space and the need for ownership arises. We wonder, will rented pleasure trumph the status of ownership? How might the sharing of products we use influence brand design? And how might brand communication strategies evolve?
STAND FOR SOMETHING
Consumers are exposed to, and are often participating in an uncensored, opiniated world, especially on-line. Experienced, urban consumers no longer tolerate being treated like yesterday’s middle-of-the-road audiences. They crave more in-your-face brand experiences and appreciate brands and design that move with the culture. We are inspired by brands that disregard neutrality for a distinct, inspired, and compelling point of view.
SO WRONG IT'S RIGHT
We continue to be delighted and inspired by the surprisingly out-of-whack creations that couldn’t be imagined if armed with a formula. They teach us to challenge the aesthetically expected and break new visual territory.
Fast food...there is tremendous baggage that comes with the term, from health concerns to questionable agricultural practices. We wonder if presenting consumers with food choices that need to be prepared slowly communicate quality, responsibility and health. Might food manufacturers rethink quick prep products and instructions and once again, embrace the pot and the pan? Might that be more believable than pictures of fresh ingredients and health benefit claims on the front of a package?