We believe all initiatives a brand undertakes must be rooted in its core values. It sounds simple enough, but we have found that they are rarely articulated or left behind in the attempt to capture fleeting opportunities. Often defined differently by the client and the consumer, the core values are the backbone of the brand. Having them misaligned or temporarily dismissed will inevitably lead to major surgery. Our Brand Compass™ aligns, defines and then articulates the core values of the brand and its distinguishing point of view. It informs innovation, positioning, communication activities and can be visually interpreted. It is the most essential tool in managing a brand. We complement the Brand Compass™ with a target consumer narrative, keeping all those charged with growing a brand focused on who the brand is and the desired user experience.
- BRAND STRATEGY
- CONSUMER NARRATIVE
- PRODUCT POSITIONING
- SEMIOTIC ANALYSIS
We understand the dynamics of the marketplace, and the challenges in getting your brand noticed. Guiding consumers through a plethora of product offerings can be equally daunting. Developing an intuitive and resonant product portfolio segmentation strategy is critical in getting your brand into their shopping cart. Our criteria for a successful brand architecture simplifies the shopping experience, provides for incremental growth opportunities and a provides a platform for focused innovation.
- PRODUCT PORTFOLIO SEGMENTATION STRATEGY
- BRAND / SUB BRAND RELATIONSHIP STRATEGY
- DESIGN STRATEGY
There is something magical that happens when a written strategy is transformed into a brand icon. It’s the culmination of arduous strategy work. A masterfully designed identity exemplifies all that the brand is, visualizing the core values around a big creative idea.
- GRAPHIC DESIGN
- COLLATERAL DESIGN
& Graphic Design
We believe the most successful package design solutions come from an integrated approach. Structure and graphics working in perfect harmony to capture the attention of the consumer, and in that moment, tell its story and provide product details. Often, the package is the first introduction the consumer has with the brand. We understand the magnitude of that moment and how to capitalize on the opportunity.
- STRUCTURAL DESIGN
- GRAPHIC DESIGN
- COPY DEVELOPMENT
Brand Asset Management
A brand thoughtfully designed has a toolbox. In that toolbox are primary, secondary, and tertiary brand assets that give the brand its vocabulary. (identity, iconography, color palette, typography, textures, photography and illustration style, energy level, verbal voice) It must be managed as thoughtfully as it was constructed. We develop the tools that inspire brand partners to continually delight and surprise consumers while staying true to what they know to expect.
- ASSET MANAGEMENT
- BRAND INSIDE /